
Tools expertised

AI Chatbots / Workflow Automations
Quriobot
Hubspot
Salesiq
Zapier

Analytics/Tracking
GA
Excel
Pivot
SPSS
Cookieyes
G-tag manager
Kissmetrics
SEO
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KB documenting
Confluence
Word
PPT
G-Classroom
Xamplify
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Operations
Razorpay
Zoho books
Watercooler
Pivot table
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Project tracking
Asana
Aligned
Trello
Jira

Creative/Automations
Miro
Xmind.ai
Canva
Adobe Photoshop
Figma
GIMP
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CRM
Salesforce
Hubspot
MailChimp
Chillipiper
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Forms & Survey tools
G-Forms
Formstack
Typeform
Fillout
Qwary
Surveymonkey

Ticketing/Communication
Slack
Zohodesk
Freshdesk
Zohodesk

Website building/managing
Wordpress
Wix
WP Engine
Google Captcha
Elementor
soft skills Demonstarted
Agile Project Management with demonstrated project success & scalable profits in business -
With over nine years of progressive managerial experience—including my most recent role as Project Operations Manager—I bring a proven ability to lead cross-functional initiatives, implement Agile methodologies, optimise operations, and drive strategic growth. Throughout my career, I’ve consistently demonstrated a hands-on approach to leadership. I’ve led diverse marketing projects involving advanced automations using HubSpot workflows, Zapier and with the help of third party integrations, resulting in a 30% conversion of cold leads to SAAS sign-ups. With the right roadmap I have led the execution of a highly effective digital marketing campaign by deploying 15 U.S. based city-specific landing pages and targeting the right demographic audiences through Google Ads and Facebook Ads. This approach not only expanded our U.S. clientele but also significantly boosted brand exposure and revenue. As we further optimized the campaign, with advanced strategies such as A/B testing for ad creatives and implementing dynamic keyword insertion, it has immensely helped our Sales & Renewal team to maximise the ROI using automated bidding strategies.
Excellent People management & Motivational Leadership Style -
Always had taken responsibilities and guided TCS team members & clients for successful completion of the campaigns and any project took upon being the Project Manager at CauseMatch. People-person, friendly and warm nature helped to understand the needs and address the concerns of the team at times especially during COVID.
Talented Marketing Strategist offered & implemented throughout leadership, strategic advice for market differentiation & go to market strategies effective for CauseMatch. Experience in fast paced highly competitive industry from key roles in Digital Marketing & Data analysis tracking contributed to the growth development of the Organisation. As a part of it, I’ve led the analytics department with a team of 15, trained them to spearhead the analytics and reporting functions using tools like Google Analytics, delivering key insights & stats in the form of Campaign retrospective reports, that turned out to be a value added feature for SaaS memberships & also helped with 80% of our SAAS retention & renewals. Also designed advanced KPI models to evaluate & boost their efficiency & performance from time to time.
Always did research on beneficial tools in terms of better tracking, transparency & quick solutions to train the team members accordingly. As a results-driven leader, I emphasise fostering a collaborative, growth-oriented team culture. I have guided high-performing teams with a motivational leadership style, mentoring individuals and introducing new tools to streamline project execution. Whether managing advanced automated digital marketing workflows, coordinating global digital campaigns or leading SaaS platform improvements with smooth releases & efficient documentations, I strive to balance operational efficiency with innovation and service quality.
While being at Arjunado, as a talented marketing strategist offered & implemented sensible leadership, strategic advice, insights for market differentiation, competitive advantage & go-to market strategies effectively. Extensive experience in fast paced highly competitive industry from key roles in online financial services contributed to the growth development & transition of small unit of Admission services into a vast Business group named as Arjunado (formerly known as Arjuna Group) which comprises of two distinct operations, one as overseas & domestic admission, Career Guidance & Counselling Services & the other for Live Concerts & International DJ Co-ordinations.
Business Development -
I identified a significant opportunity with a high-potential South African client who was initially hesitant about adopting our platform. Recognizing the value of peer validation, I reached out to a former client contact—an acquaintance of theirs—who had previously had a positive experience with our services. After successfully gathering their feedback, I facilitated the addition of their testimonial to our platform’s testimonials page which came in handy for our sales team to pitch for this big-fish client. This strategic move helped build transparency and trust, ultimately influencing this SA client’s decision to partner with us. They have since become one of our prime SaaS clients, consistently providing valuable year-over-year feedback. This not only enhanced our reputation but also supported our efforts to increase visibility within their broader network, positioning us for long-term growth and new client acquisition. Every piece of feedback was leveraged as a strategic asset for long-term value creation, underscoring the importance of relationships and credibility in the B2B SaaS space.
Drove market enthusiasm through communications, seminars conducting expos & campus events & International music festival - SUNBURN’16 CALICUT, with new media, online marketing & social media promotions. Developed & handled the Educational institution Admission promotions & Live Concert Co-ordinations with hand-to-hand experience & in a parallel manner. Built a vast network of Admission representatives comprising more than 500 independent & reputed Agents, which served as a stepping stone to carry out 100 Plus abroad University admissions successfully. At the age of 20 itself, I proved my Identity & potential in the midst of highly professional & experienced Consultants & different personalities.
Crisis Management & Excellent Convergent Thinker -
My transition from Customer Success Manager to Project Manager at CauseMatch was a pivotal moment in my career. I proactively identified a disconnect between customer-facing teams and product development, initiating cross-team alignment and documentation processes that led to smoother Agile rollouts, improved client communication, and enhanced product adoption. This initiative also paved the way for the implementation of an advanced user feedback loop that became crucial for our iterative development process.
Apart from business, also provided informative guidance & counselling to those who suffer from mental stress & work pressure, playing a major role in CauseMatch. Successfully kept the team occupied with positive & energetic activities and skill training for their personal growth at times like Covid. In the absence of HR like lead professionals, stepped up to diligently cover for managerial roles in different shoes effectively in CauseMatch India’s Office management, Indian Operation Sales & Marketing, Data analysis etc. Handled complex tasks with ease & always considered multiple solutions.
With Calm, courageous attitude & positive approach towards the crisis faced during DJ co-ordinations, solved most of them by taking risks & building more collaborations & sponsors for secured investment, enhanced promotion & marketing. Critical thinker & decision maker when it comes to finding solutions to a crisis; without leaving any loophole under analysis of problematic situations, thereby sorting out the root cause.
Planning, Organization & Teamwork-
As a part of Project management in CauseMach, I worked effectively with all team members, helping and supporting one another to execute marketing projects, deliver all features smoothly & troubleshoot and promptly resolve hinderances. Well recognised to have applied all processes, skills, knowledge and experience to deliver each feature releases smoothly & campaigns much ahead of the planned launch date & to run successfully without much errors as a result of eminent planning.
Target achieving of Arjuna Group & gained success in completion on time as a team. Drive market enthusiasm through communications, seminars conducting expos, events & international DJ , with new media, Digital Marketing & Social media promotions. Developed & handled the Admission promotions & DJ Co-ordinations with hand-to-hand experience & in a parallel manner. Coordinated and successfully conducted International DJ- SUNBURN-16.
Execution of effective planning skills goes back to the academic events like Technical events like Symposium, National Level Seminars & Conferences with perfect planning on behalf of SPATIANZ Association of EEE Department in Excel College Of Engineering & Technology during 3rd year and 4th year. Worked as a team in all the concerns regarding the Academic Project as well as Entrepreneurship & Innovation conferences held in Malaysia during the Post Graduation.
Communication & English Proficiency -
Passed in Business English Certificate Preliminary(Council of Europe Level) with Level B1. First in Technical English Elocution over Cultural Programs. Built a vast network of Consultancies and Representative Agents & proved my Identity & potential in the midst of highly professional & experienced Consultants & different personalities. Possess efficient cultural fluency and knowledge of American culture.