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CauseMatch | Company Overview
Total 6 Years 5 Months
Primary Line of Business : Digital fundraising Platform
Work Period : 01.11.2018 – 21.03.2025
HQ : USA
Operated from : India (Bangalore, but Remote work since 2020)
Functional Area : Project Management, Operations, Marketing, Release KB, Analytics, Automations & Customer Success
Performed Job Roles : Program & Operations Manager, Project & Campaign manager; Analytics Team Head
Company Overview
CauseMatch is an Israel based IT firm providing digital fundraising tools and strategies that maximize online giving for non-profits around the globe. The technical team operated mainly from India, while their sales & revenue is focussed & generated mainly from United States & Israel offering services to number of campaigns from UK, Panama, Australia, France, Switzerland, South Africa etc.
Project Manager - Marketing, Automations & Analytics Projects *Global Regional Operations Manager *India
CauseMatch LLC · Jan 2022- Mar, 2025
Operations :
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Crafted and managed the Indian Operations budget, negotiations with vendors, ensuring efficient allocation of resources and optimizing ROI.
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Oversaw multi departmental operations and collaborating with multiple stakeholders & maintained updated policies & regulations for smooth operational efficiency.
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Streamlined and managed overall Indian Branch operations while also assisting regional recruiting co-ordinating with Department heads.
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Managed & oversaw book-keeping IT logistics & records with co-ordinating with IT Admin team.
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Oversaw talent up-skill programs, Bi-annual retreats, logistics & quarterly recreational activities.
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Managed monthly KPI tracking of Indian team members & hosted Quarterly performance reviews for annual performance tracking by collaborating with departmental heads.
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Translated insights into actionable improvements, training initiatives, & roadmaps.
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Led integration of online tools on multiple channels with right research to simplify manual work.
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Enhanced in-house training & implement best practices to boost team performances & key-deliverables.
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Oversaw new integrations by collaborating with IT team to simplify all hefty tasks in overall departments.
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Always stayed up-to-date, for tool comparison or migration to budget friendly tools in market and oversaw best platform friendly new tool integrations by collaborating with IT team.
Marketing :
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Heading daily scrum meetings for marketing project management overall in agile manner with daily scrum updates & Quarterly Sprint plannings.
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Led the review & timely releases of new pages as a part of site-management, also new website feature based pages following new product releases.
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Managed overall home site, troubleshooting errors quickly by fostering a high-performing marketing team in a results-driven environment.
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Headed automating multiple workflows & templates for marketing projects to simplify recurring events like webinar, conferences and so on.
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Oversaw advanced workflows on HubSpot, Zapier & other 3rd party apps that improved productivity, resulting in a 30% conversion of cold leads to SAAS sign-ups & spiked new lead generations by 15%.
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Mentored & assisted the execution of comprehensive marketing strategic plans that align with the company's goals and objectives.
Feature Releases & Documentation :
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Bridged communications for new releases and updated wider teams with proper documentations .
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Assisted in Beta test & feedback collaboration with dev team and other departmental heads.
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Heading the review & timely releases of new marketing materials following releases.
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Also automated many marketing marketing publications following new releases as well as the in-time new feature based marketing page execution on website product listing.
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Oversaw the team for client Knowledge Base resource updates, emails and pop-ups increasing clarity and client awareness following new releases.
Analytics & Retrospective Reports :
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Managed Google Analytics(GA) and statistics department, also assisted digital re-marketing team.
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Led wider team for retrospective campaign reports, curating training materials & roadmap for team to follow while analysing Post campaign statistics.
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Trained the team on using GA, GTM and other statistical tools.
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Translated insights into actionable improvements, training initiatives, & roadmaps.
Technical Project & Campaign Manager
CauseMatch LLC· Bangalore . India · Nov 2018 - Jan 2022 ·
As Campaign Manager:
● Advanced experience in leading a team of 6+ tech support members, in developing & implementing digital fundraising campaigns & its delivery across the platform & multiple digital channels.
● Working with International clients on various campaigns which are one big project.
● Responsible for working & connecting the communicating clients needs with the various departments by coordinating all departments including design, developers, support as required.
● Guide and assist the client in executing logistics, operations, ensuring all technical aspects of the campaign are moving forward efficiently.
● Managing the campaign page creation process, ensuring client has what they need to launch their campaign much ahead, creating the page, preparing email templates, customer support, navigating technical needs, updating donor information and so on.
● Thus covering A-Z logistics for all campaigns the best way.
● Ensuring our clients are completely satisfied having the best experience in our platform.
As Technical Project Manager :
● Training & analysing Post campaign with retrospective Analytics report, retaining all SAAS clients & boosted renewal rate by 80%.
● Analytics training for team & managing retrospective reports company wide.
● Research, training and implementing best products for sales, support & project management.
● Integration of online tools on multiple channels & implementation of best solutions & protocols to support the team while benefiting the organization.
● Parallelly working with the International team and our technology development team to provide feedback and constantly improve our Platform & services.
● Assistance with effective use and engagement of the product & platform.
● Office & operations management pre-covid, managing budget, cost-cutting & keep track of all invoices.
● Streamlined new WFH policy & set-up all regulations for smooth WFH transition to employees, which was ensured with adequate remote-office set up arrangement & logistics assistance post Covid.
Arjunado | Company Overview
Total 6 Years 3 Months
Work Period : 09.08.2015 – 30.10.2018
HQ : Wayanad
Operated from : India & Malaysia
Functional Area : Customer Relationship Management
Job Title : CRM Executive
Primary Line of Business : Career Guidance & Counselling Services, Admission Assistance in South India, Event Management & International DJ Coordination.
Company Overview
Arjuna Group provides Educational services through Arjuna Edu Foundation, one of the leading Educational Consultancy in South India with its services extended to Malaysia, UK & other cities like Bangalore, Erode, Coimbatore, Salem & Calicut, with its head office in Wayanad. Apart from this Arjuna-Group have developed Arjunado, an Entertainment line of work extending services in Event Management and conducting International DJ’s including SUNBURN over major South Indian Cities & College Campus Events.
CRM Executive Manager
ARJUNADO · India & Malaysia . Aug 2015 - Oct 2018 ·
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Co-partnered and managed event signings with multiple DJ artists and SUNBURN events across India, coordinating key stakeholder engagements and partnerships.
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Coordinated digital marketing content and promotional activities with vendors and sponsors to maximize event reach and brand visibility.
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Managed ticket sales through BookMyShow and various social media platforms, ensuring seamless transaction flows and customer experience.
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Successfully upscaled and retained B2B SaaS deals with reputed institutions and developed strategic partnerships with agencies, driving business growth.
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Led and managed a 5-member CRM team, overseeing service issue resolution and continuously analyzing client requirements to improve service delivery.
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Executed SMS and email campaigns, actively supporting PR promotions to enhance brand awareness and customer engagement.
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Developed and implemented strategies to boost CRM team productivity, optimize processes, and improve client satisfaction.
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Directed recruitment, training, and development initiatives within the CRM department, fostering a high-performing and motivated team.
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Maintained vendor relationships and contributed to employee engagement programs for enhanced team cohesion and efficiency.